Communication is the common theme that runs through Department707. It is central to all the different areas of expertise and the lifeblood running through everything we do.
Helping people and businesses communicate better is at the heart of what we do. We deal with why, what, where, how, when, and who to.
It’s not about releasing creativity to go wild or having pretty brochures to mail out. It’s the process-driven, objective-led manifestation of all the very serious work that goes on elsewhere in the marketing department. Yes, the process is creative, visual and conceptual but make sure the visualisation is right for all the right reasons. And make sure you have a way of checking back to see if that was achieved.
If you know precisely what you’re after, then creatives are excellent at delivering a brief. But if you don’t have a complete brief then you need a marketing comms expert to define it. Having owned a marketing-led design agency called Four in Bristol for eight years, we know how to get the brief right so that creatives can do what they do best.
Who to target, what to show and tell them, and most importantly, how to engage enough to entice them to actually act, is central to making your marketing work. That needs communications expertise.
It doesn’t matter how good your service or product is if you don’t get the right message to the right people.